Jumpstart New York 2004

Concept and Horse

Concept and Horse

Site and Program analysis led to the concept of the display of Labor and the Labor of display to unfold on the site. Portions of the billboard skin of the building display marketing information about the tenants, others display the labor occurring within the office cell space. The billboard moments are organized around the building circulation so that the labor of the display would be visible to the tenants as these devices are maintained and changed. Other areas of the fa├žade are clad in glass to display a live feed of the inner workings of the building. The building interior displays the labor of work to each tenant passing a cell of space in the hallway at certain moments of their journey.

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