Jumpstart New York 2004

Program Analysis and Development

Program Analysis and Development

Exploring the site on a regional level, it was discovered that several universities are within a few short blocks of the site. With the idea of cellular display space in mind, the concept Jumpstart New York was conceived to give recent graduates of those universities a venue to research, work, display and receive information critical to them through an interactive billboard system on the fa├žade. Eight office types were developed to meet the needs of various potential tenants. The cell space could be rented in herds or as single instances.

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